Wingd's Creation Story

"If something is important enough, you should try it, even if the probable outcome is failure." - Elon Musk

wingd origin story lab



Back in the Summer of 2013, while at a neuroscience lab at the University of Ottawa performing research for a Health Canada Study, Zainab Muse & David Ebere got the idea to create Wingd – a platform that disseminates rich and informative content online for young people. This idea stemmed from a lack of visible platforms geared towards millennials to offer intellectual content online devoid of celebrity gossip, propaganda and viral pop media.



As the Wingd blog began to thrive and even went on to win silver for ‘best blog’ by the Canadian Online Publishing Awards in 2015, both Zainab & David knew that it was time to expand their platform beyond a blog but also focus on other media platforms like video, podcast, and print. In fact the blog grew from 15 team writers to several hundred global contributors in the span of 3 years. It now brands as one of the very few platforms in the world today promoting solutions-driven content and positive journalism for millennials. It was also this growth that inspired Zainab & David to convert Wingd into a company that inspires tactics to encourage millennials to think smarter and consume intellectual content online.

So, now Wingd has become a full-service digital agency offering both its own content, as well as working alongside other businesses to craft and design their content the way Wingd does for smart-thinking millennials.

In addition to these, Wingd has also launched its annual non-profit campaign called Wingdsolve to inspire the next generation of problem solvers and its first book that involved the amalgamation of multiple creatively talented young people in Canada’s Capital city, Ottawa.

The Future

Think. Innovate. Empower

Wingd intends to lead the millennial demographic into an internet space that only promotes intellectual and solutions-driven content. This will be accomplished with the launch of innovative technologies. As a company, Wingd will continue to fulfill its overall mandate and that is to make the content that millennials consume online ALOT smarter.