Creating the ultimate online presence is frustrating and time consuming – however it doesn’t have to be that way, if you know the right place to start and the right set of things to do.
What is an online presence?
An online presence is the sum of all the identities you have created online both for personal reasons and/or business reasons, and their influence on other people. When built successfully, your online presence can help spread brand awareness and gain you fans, followers, leads, customers and more.
5 tips to getting started and building an online presence:
- Create the ultimate website.
Creating a website is an arduous task if this is your first rodeo. You have to make the big decision of either doing it on your own or contacting the right person or web agency to help you. However, if you are not a programmer, it is advisable to decide on using a Content Management System (CMS) to create your website. This is because CMS helps reduce headaches as they have built in elements that help you manage the organic growth of your website over time. The alternative to using CMS is working with a programmer to create a template based system or a static website, and these may be okay at first with a small business but as your business and online presence grow, it’ll begin to take even more people to manage just one website…cue in the headaches.
Some CMSs include WordPress, Squarespace, and Drupal. However, WordPress is probably the most popular CMS overall with excellent documentation, user-friendly elements, and it is extremely SEO friendly (see below).
Ultimately, it is important to invest in the right website as this is the first step towards creating your online presence. Think of your website as the first impression you give to people online. This impression is what people get to see first when they want to get to know more about you. Thus, it is imperative that you showcase your best self.
- Content Creation
Once you have built the ultimate site, you will need to populate it with content. You can either do this by working with writers on your team or hiring expert, third-party writers to help you populate your site with content. Either way, you will need to have rich content on your website.
Remember how your website is the first impression? Well content on your site is what keeps people wanting more from you or wanting to get to know more about you.
Once you have some content, it is imperative that you stay consistent to your brand, and update it as often as possible. Because content is currency online, the more content you update your site with, the more people visit it.
However, being careful not to spam your website with excessive content, as well as avoiding content that doesn’t match your brand is also imperative at this stage.
- Utilizing Search Engine Optimization (SEO)
SEO is that term that a lot of people new to the online world hear a lot, but not many people know what it actually means. The brass tacks of it is this – Search Engine Optimization (SEO) helps maximize the number of people visiting your site by ensuring that your site is ranked high on a search engine (i.e. Google, Bing, Yahoo! Search etc).
A dedicated web agency can help you out with this step because increasing your SEO is a time consuming process that often yields results between 3 – 6 months. Some of the elements of SEO include link building, utilizing meta data, and using alt tags. Thus, to ensure that you implement SEO accurately for your brand online, it is extremely important that you seek out an expert.
- Connecting on Social Media
GET SOCIAL! You probably here it all the time but it is the truth. Getting social and connecting with your clients, fans and customers is extremely important. Because your online presence increases by meeting people and connecting with them online. The more people know about you, the better for your brand. So it is imperative that you connect with your customers or followers in order to get feedback on your company as well as maintain a loyal relationship with them. It is just like in the real world, maintaining relationships take consistent work.
Some ways to get social include implementing a comments or forum section directly on your website to promote instant communication with your site’s visitors. Some other ways include connecting via email or creating social media accounts for your brand. Some of the most important social media platforms include Facebook, Pinterest, Twitter, Instagram, and WeChat.
- Investing in the right Web Agency
Now after going through the last four points in great detail, you shouldn’t fret. Because to assist with your entire web needs are literal online life savers in the form of web agencies. With an agreed upon fee, these agencies will take over all of your web responsibilities and provide you with the ultimate online presence for you and your brand.
One such web agency is called Sourcescope. This agency is very reliable and it offers all of your web service needs such as website design, content creation, and search engine optimization. Not only that they help you create the best web solutions that tailor fit your needs and that of your company’s.
This article was previously published by Zainab at (www.sourcescope.ca)