This past fashion week in New York saw a bold movement made by Anniesa Hasibuan, thus making her a force to be reckoned with. Born and raised Muslim in Jakarta, Hasibuan took it upon herself to make a difference in the fashion world, and indeed she did. In a country where Islam is the predominant religion, the hijab is part of the traditional attire worn by many.

Knowing who she is and neglecting to forget her roots, Hasibuan decided to incorporate this element into the collection that was unveiled during NYFW. A total of 48 looks went down the runway at the Moynihan station. Every single one featured a hijab worn with suits, trousers, kimonos, tunics and gowns in luxurious fabrics and colourful patterns. With the Jakarta inspired collection, Hasibuan wanted to “bring the Indonesian name to the fashion world, and use my clothes to introduce people to the different and diverse parts of Indonesia.”

48 looks were showcased during the NYFW, all featuring hijabs.
48 looks were showcased during the NYFW, all featuring hijabs.

Her appearance at the NYFW was not her first in the fashion world. She made her fashion debut in London in 2015, and opened her first boutique in the same year. However, her showcase at the NYFW not only put her in the limelight by being the first Indonesian designer to present at such an event, but also the first to present a collection that featured a hijab in every look. With such a bold statement, Hasibuan has gained another point for the modest fashion movement.

The movement, which aims to demystify misconceptions and normalize modesty, is one that has been catching on in recent times. The likes of big fashion retailers like H&M, Uniqlo, and Dolce and Gabbana have began to incorporate these elements, especially the hijab and abaya in recent times, into their brands.

In a time where Islamic attires have led to controversy, Anniesa Hasibuan made a historic movement and prove that they can be fashionable.

Anniesa Hasibuan, the beauty behind the collection
Anniesa Hasibuan, the beauty behind the collection