Social phenomenas are constantly arising and informing individuals of how much progress society has to make. Every day it seems, new ideas and strategies are getting cooked up within the minds of individuals who are constantly pondering over ways to make more people happy within a shorter amount of time. While some of these movements are not always beneficial, most of them do have ground and we hear about them every day.

One such phenomenon seems to be the arrival of commercialized feminism. It’s no secret that feminism and acceptance/acknowledgement of women’s rights have become a major revolutionary movement. Feminism as a concept is one that should have always been a major social instinct but, since this hasn’t always been the case, its arrival is one that has stirred up quite the controversy in fashion and media.

The women’s marches that occurred all over the world earlier this year brought more awareness in regards to women’s rights. One major factor in creating these marches was the frightening idea that a woman’s access to reproductive tools may be cut off. The idea that a woman would not be able to access the resources needed to care for her own body when it comes to sex and reproduction was simply a concept that did not sit well with many people. As well, refusing to acknowledge that a woman has basic rights and deserves respect seemed to be the last straw and it became clear that women were not going to sit quietly and have their rights as human beings stripped away.

Recently, avid consumers have noticed that a crop of feminist clothing has arrived within stores. While mainly consisting of shirts and blouses, the collections also expand to various accessory forms. They do everything from subtly promoting women’s rights to casually shoving the concept in one’s face. Either method seems to be up to the manufacturer but both have proven equally lucrative as consumers have eaten it up.

Manufacturers such as H&M and Simons have been spotted dabbling in this social movement. Simons currently features a pink baseball tee which boasts the future as being entirely “female” as well as promoting a different one that simply states, “I am feminist”. H&M came out with a t-shirt last year with the highly gabbed about quote which read, “feminism: the radical notion that women are people”.

Both are great ideas and commendable as they promote something useful.

However, one major criticism that has come to light has been the recent revelation of where exactly the profits of these “charitable” clothing options may be going. Or, rather, where they may not be going. Many consumers have recently noticed how the profits of these commercialized feminist garments should be going towards charities that aid women. However, the profits only seem to be soaked up by the retailers which makes people question how well-intended the market really is.

The profits of said movement should be going towards charities that help women escape from domestic violence. Or towards cancer foundations. Or towards employment agencies or education programs that benefit women. Or foundations that help impoverished women and children. Atleast contributing 10% of the profits to a foundation of choice would probably benefit retailers a tad bit more.

All this is to say that fast fashion is no longer up to the retailer. As far as consumers go—if they’re spending their money, they want to be sure it’s for the best quality possible. And it would probably be within the best interest of everyone included to help out those who can’t help themselves. Humankind has so much more improvement to make and so every little bit counts.

Hopefully, there will be more improvement made. As feminism is an important movement, this little issue isn’t one that can be ignored. It’s one small step in the right direction but it’ll be that much more influential once it has proper grounding. While women are resilient and won’t be denied, it’s only a matter of time before we’re heard everywhere.