“Fashions fade but style is eternal”-Yves Saint Laurent

Style as an evolution refers to individuals as being free and flexible with their wardrobes and styles. Fashion is a constantly evolving cycle to which individuals must consistently keep up with.

Fashions are defined by the individuals who are deeply involved within them. The big wigs of the fashion industry are the ones who consistently decide what’s in style and what’s not. The major fashion houses such as Gucci and Chanel and Louis Vuitton boast a long history of thread and fabric that contribute to the seams of style. The pieces they’ve unveiled over the years have wildly influential tones that reflect history and luxury as they’re perceived over the years.

However, with the rise of houses like forever21 and H&M comes a whole new array of individuals who possess the power to turn the fashion concept on its head and create a masthead that displays a “fast fashion” tone which some deem recycles style and crushes its potential.

But what is fast fashion?

Fast fashion may be defined as a term that describes how contemporary and “easy to wear” styles get transferred from the catwalk to the public in order to rapidly encompass modern style for the average customer.

The concept has arisen as a result of an adapting industry that is constantly holding stock shares and a foot in the door that holds relevance with so many people. Fashion houses who host designs and pieces on the runway also have people who lust after their designs and so, converting them to accessible wear seems like a more lucrative power move.

But is fast fashion actually killing a certain aspect of style that has existed for decades?

The whole money making aspect of fashion derives from the idea that they can create whatever they want and it would be lusted after because it’s what people can’t have. The head artists can use all their resources to create masterpieces revered by photographers and models and journalists and used as precedents for future works.

Fashion may be equated to art. The clothes and shoes that are designed by these powerful brands oftentimes take inspiration from famous art works or famous art influencers. It’s quite impressive the hours they spend poring over their meticulous measurements in order to enact the perfect creation which will willingly honour those who cherish the art form as still and living.

Some may argue that fast fashion crushes this existing art form and spits on its existence. Some may argue that fast fashion fails to perpetuate an industry that, while blooming, is also easy to kill through more accessible means and how this new fashion concept fails to preserve a dying art form.

With the entrance of fast fashion comes a means by which everyday people can access the means which were unavailable before. In fact, fast fashion has actually come as a relief to many, saving us from the velour jumpsuits of the 90s and the shoulder-padded jacket phase of the 80s. It has brought about style as an accessible mode to which we may all appreciate.

Fashion and style go hand in hand but they are always up to the choices of individuals. It’s a means of expression and may be interpreted differently by different people. However, it’s up to the wearer to decide what it will be. If you’re comfortable, then everyone else will be too. It’s your own identity so use it well.